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School Websites Rating Research

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School websites are an invaluable communication tool between schools and their stakeholders that include:

  • Past, present & future parents
  • Past, present & future students
  • Government authorities
  • Tertiary institutions
  • The media
  • Suppliers
  • General public

An increasing number of schools are investing significant time and resources to building and maintaining websites to strengthen branding and communicate to significant stakeholders.

The MAP Marketing Research of Hunter and Central Coast Private Schools and Major NSW Boarding Schools websites indicated that the schools websites varied in content, functionality, and information depth and design quality.

Methodology

MAP Marketing rated private and boarding school websites using a 16 point criteria.

For each criterion the school website was allocated a score ranging between 0 and 5.00.

The highest possible score for each category was 5.00 and the lowest was 0. A score of 2.50 was considered the average.

The final internet rating for each school website was derived from the average of the 16 category ratings.
These 16 categories were:

  1. Overall Quality
  2. Currency of Information
  3. Image & Photo Quality
  4. Language & Content Quality
  5. Online Enquiries
  6. Information Quality
  7. Ease of Finding Information
  8. Aesthetics
  9. Location Map
  10. Search Bar Function
  11. Loading/Que Time
  12. Student Portal
  13. Parent Portal
  14. Calendar of Events
  15. Curriculum Outline
  16. Mobile Website

Research Results

Major Hunter & Central Coast Private School Internet Rating 2011
(Max 5)
2012
(Max 5)
2013
(Max 5)
2014
(Max 5)
Central Coast Grammar School 4.33 4.67 4.38 4.31
Newcastle Grammar School 4.37 4.47 3.97 4.28
Bishop Tyrrell Anglican College 2.93 3.98 3.59 4.22
Green Point Christian College 3.53 3.50 3.63 4.06
Avondale School Cooranbong 3.70 3.48 3.56 4.00
Lakes Grammar- An Anglican School 3.20 4.40 4.06 3.94
Macquarie College 4.13 4.45 3.81 3.84
Hunter Valley Grammar School 4.33 4.02 3.28 3.80
Central Coast Adventist School 3.87 4.55 4.19 3.77
Maitland Christian School 3.57 3.70 3.88 3.75
Singleton Christian College   2.67 4.03 3.72
St Phillips Christian College 4.40 4.15 3.50 3.44
Hunter Christian School 3.70 3.63 3.28 3.38
Wyong Christian Community School 3.67 3.82 3.59 3.33
Medowie Christian School 3.80 3.92 3.41 3.13
The Coast Christian School 3.47 3.17 3.31 3.13
Scone Grammar School 2.93 2.53 3.41 3.00
Charlton Christian College 3.80 4.07 2.88 2.63
Belmont Christian College 3.10 3.63 2.88 2.58
Heritage College Cooranbong 3.47 3.13 2.28 2.13
Brightwaters Christian College 1.43 1.62 1.91 2.13

Major NSW Boarding Schools Internet Rating 2011
(Max 5)
2012
(Max 5)
2013
(Max 5)
2014
(Max 5)
Kinross Wolaroi 4.03 4.42 4.72 4.59
The Armidale School 3.13 3.67 3.28 4.56
The Kings School 3.30 4.65 4.66 4.47
Tudor House School 3.90 4.43 4.34 4.34
Barker College 4.00 4.13 4.28 4.31
Sydney Church of England Grammar School (Shore) 4.13 4.57 4.53 4.30
Newingtown College 3.73 4.37 4.41 4.28
Kambala 3.07 2.82 4.16 4.27
New England Girls School 3.20 3.68 2.94 4.22
Knox Grammar School 3.77 4.08 4.28 4.19
The Scotts School Albury 4.10 4.43 4.09 4.13
Cranbrook School 3.67 3.95 4.16 4.13
Ravenswood School for Girls 3.77 3.90 4.09 4.13
St Joseph's College 4.30 4.55 4.09 4.09
Kincoppal - Rose Bay 1.20 4.52 4.47 4.06
Abbotsleigh Senior Campus 3.30 3.30 4.09 4.06
Tara Anglican School for Girls 3.57 4.18 4.03 4.03
Pymble Ladies College 3.50 3.88 4.00 4.00
Ascham School 2.90 2.95 4.03 3.98
Presbyterian Ladies College 4.47 4.65 4.16 3.91
St Ignatius College Riverview 3.80 4.10 3.97 3.84
Wenona School 4.10 4.53 4.19 3.80
The Scots College Sydney 4.43 4.52 4.19 3.78
Trinity Grammar School 3.87 3.80 3.78 3.78
Calrossy School 4.00 4.02 3.91 3.76
Snowy Mountains Grammar School 1.87 3.65 4.00 3.72
Canberra Girls' Grammar 3.30 3.23 3.66 3.58
Frensham 2.63 3.53 3.31 3.39
All Saints' College 3.30 3.35 3.41 3.30
St Catherine's School 3.80 3.92 3.25 3.22
PLC Armidale 3.17 3.60 3.63 3.16
Mackillop College 2.63 2.73 3.06 3.16
St Paul's College 3.07 3.35 3.22 3.09

More Information

Maria Charlton
Managing Director
MAP Marketing
P: 02 4929 7766
www.mapmarketing.com.au

 

 

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